Like most major corporations, the U.S. Census Bureau has multiple, conflicting audiences, among them the president, Congress, press, state governments, citizens (both as providers and users of data), statisticians, and researchers.

What kinds of conflicting goals might these audiences have?

What would be appropriate benefits for each type of audience?

What kinds of categories might the bureau create for its largest audience (citizens)?

How do some of the posters on the website below differ for different audiences? "In-Language Fact Sheets, Posters and Key Dates," U.S. Census Bureau, http://www.census.gov/2010census/partners/ materials/inlangfacts.php#farabic