Likert scales are commonly used in personality tests and consumer surveys. On assessments that measure for a person's level of depression, you may see a statement such as:

"I often feel sad."

An example of the answer choices for this statement are: Very True | Somewhat True | Neutral | Somewhat Untrue | Very Untrue

What kind of measurement scale is used in a question that uses a Likert scale? Explain the rationale for your choice. What are the issues in data analysis and interpretation that may arise in using Likert scales, and what can be done to mitigate those issues?