Lilium(German aerospace company) Written Case Discussion:

The case worksheet must be used for a list of the questions that should be answered in a written case discussion.

Objectives:

• Diagnose the challenges of disrupting an incumbent industry through creating an alternative value network
• Evaluate alternatives for positioning disruptive innovations effectively in with the job-to-be-done framework
• Create disruption strategies for a new entrant in an established industry

Framing Question: Focus your analysis on the Jobs to be Done within the mobility/transportation industry. What do you think is the "job" that Lilium is providing to its customers? What specifically are the major components of the value network the company is trying to build? What are the critical steps the company should take to help 'disrupt' the industry? In your strategic recommendations, please be sure to provide precise recommendations for how Lilium should build its value network to capitalize on its disruptive potential.

Below is the case worksheet for a list of the questions that needs to be answered in a written case discussion.

1. Describe the key problem(s) or issue(s) the company is facing based on the case

2. Identify the key concepts and frameworks - Identify the key principles, frameworks, or theories that can be applied to this case

3. Identify & Analyze Qualitative and Quantitative Data - Identify evidence related to or based on the quality or character of something (i.e., qualitative data) and/or amount or number of something (i.e., quantitative data).

4. Describe the Results of Your Analyses and Identify the Critical Decision Options - List and prioritize possible recommendations or actions that come out of your analysis. What evidence have you accumulated that supports one interpretation over another?

5. Identify Your Key Strategic Recommendations