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Lilly operates a small fashion boutique. She faces many promotional and advertising decisions on a daily basis, such as what kind of a sale she
Lilly operates a small fashion boutique. She faces many promotional and advertising decisions on a daily basis, such as what kind of a sale she should conduct after Christmas, for how many days the sale should be held, and what kind of items should be placed on because of its short-term nature. sale. Lilly's advertising focus is on O broadcasting strategy narrowcasting tactics directives
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