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Linda owns a small manufacturing company, Swifty Camping Stuff Co. The company has been working to perfect a lightweight plastic material to be used for
Linda owns a small manufacturing company, Swifty Camping Stuff Co. The company has been working to perfect a lightweight plastic material to be used for a variety of camping products. Linda plans to enter the marketplace with a durable, lightweight folding table. Similar tables regularly sell for $41 - $46 for a 6 -foot table, so Linda realizes that she'll have to stay within that range. She believes her table could sell on the higher end of this range, however, so she is using a target selling price of $46 for planning purposes. Linda needs to generate an ROI of at least 15% on her invested assets to make this worthwhile in the long term. Her invested assets are $540,000, and she expects to sell 4,050 tables in her first year of activity. (a) Calculate the target cost for one table. Target cost for one table $
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