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Lindner Company currently sells 1 , 0 0 0 units of its product, which generate sales revenue of $ 1 9 0 , 0 0

Lindner Company currently sells 1,000 units of its product, which generate sales revenue of $190,000, variable costs of $76,000, and fixed expenses of $96,000. Management believes an increase in advertising expense of $20,000 will increase the companys sales by 300 units. How will this change affect the companys net operating income?
multiple choice 1
Net operating income will decrease by $20,000
Net operating income will increase by $14,200
Net operating income will increase by $20,000
Net operating income will decrease by $12,000
Knowledge Check 02
Lindner Company has current sales of 1,000 units, at a selling price of $190 per unit, variable costs per unit of $76, and fixed expenses of $96,000. The company believes sales will increase by 300 units, if the company introduces sales commissions as an incentive for the sales staff. The change will decrease the selling price to $175 per unit, increase variable cost per unit to $100, and decrease fixed expenses by $20,000. What is the net operating income after the changes?
multiple choice 2
$30,000
$21,500
$22,000
$24,500
Knowledge Check 03
Middletown Corporation is currently selling 104 units of its product. Management is in the process of determining the price that it should charge for a bulk order of 40 units of this product. This order will not involve any additional fixed costs and the company's current sales will not be affected. The variable cost per unit is $200. The company targets a profit of $4,000 on the bulk order. What selling price per unit should the company quote for the bulk order? (Round your answer to the nearest whole dollar.)

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