Question
Lindt (actual company name Lindt and Sprungli)is a major competitor of Hershey's. Lindt's mission statement is: Here at Lindt Co., we are a major chocolate
Lindt (actual company name "Lindt and Sprungli")is a major competitor of Hershey's. Lindt's mission statement is:
Here at Lindt Co., we are a major chocolate manufacturer that has control over every step of its production and its supply chain. We aim to deliver a superior product with the use of high quality ingredients and materials, for chocolate lovers of all ages. We strive to promote environmentally-friendly practices by reducing waste emission.
Compare this mission statement to that of Hershey's.
a) List (with rationale) one advantage you see in the Hersheymission statement, as compared to the Lindt statement.
b) List one advantage the Lindt statement has over Hersheys.Note: the advantage for both should relate to the mission statement's role in managing an organization.
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