• Line ExtensionsWhat is Line Extension . What line extensions could be added to the focus business' current product line or service offering? (Make sure they would fit the positioning of the brand.)
• Brand ExtensionWhat is Brand Extension. if your focus business wanted to expand into a completely different product line than the current one, what product or service category do you think makes sense given the brand's positioning, image, and perceived points of differentiation?

Note: The focus business is Purple Mattress