Linear Programming Practice Problems Q1. The new brand manager for Najarian Investments must determine how much time t allocated between social media and internet search advertising during the next month. Market research has provided estimates of the audience exposure for each advertising view in each medium which it would like to maximize. Cost per view of advertising are also known and the manager has a limited budget of $250 per day. The manager has decided that because social media ads have been found to be more effective than internet search ads, at least 75% of the ad placements should be allocated to social media. Suppose we have the following data: a. Identify the decision variables. b. Formulate the objective function and constraints. c. Use Excel to determine the optimal number of placements for each ad medium and the expected number of views. d. How much is spent on social media ads? On internet search ads? Linear Programming Practice Problems Q1. The new brand manager for Najarian Investments must determine how much time t allocated between social media and internet search advertising during the next month. Market research has provided estimates of the audience exposure for each advertising view in each medium which it would like to maximize. Cost per view of advertising are also known and the manager has a limited budget of $250 per day. The manager has decided that because social media ads have been found to be more effective than internet search ads, at least 75% of the ad placements should be allocated to social media. Suppose we have the following data: a. Identify the decision variables. b. Formulate the objective function and constraints. c. Use Excel to determine the optimal number of placements for each ad medium and the expected number of views. d. How much is spent on social media ads? On internet search ads