link for the article

https://www.ctvnews.ca/businesso-checkout-needed-amazon-opens-cashier-less-grocery-store-1.4826504

MKTG 2P51 - FALL 2020 - INDIVIDUAL ASSIGNMENT #5 INSTRUCTOR JACQUELINE GLENNEY Assignments is designed with these purposes in mind: Allow students to become familiar with new technology in the grocery ustry 2. Provide students the opportunity to be analytical 3. Encourage students to apply marketing concepts being studied in MKTG 2P51 to their written assignment 4. Stress the importance of following instructions, adhering to deadlines and proof reading written work when completing assignments To complete this assignment, you will need to do the following: Review the material covered in Chapter #10 - Marketing Channels and Supply Chain and Chapter 11 - Retailing and Wholesaling. Read the attached article titled "No Checkout Required Based on the material from Chapter 10 Chapter 11 and the CTVnews article, please provide your response to the following question According to your toutbook, there are become benefits provided by medres Idently and briefly describe there febrers Atrading the Checkout Required how we do Ama Go Grocery deliver on each of these G? Pet your report on predictions ang pertaining to a new contorno Grocerywide Conclusion ang Woute your standart Number Course Cocina 5501 00 Your free trial will expire in 0 days. Go Premium to activate more editing functions and services. Trommurugrup Go Premium All five consumer benefits/utilities Form focus on the basic design features + specific users' need and want Time efficiency with which a customer gets to experience the product or solution when desiring it (fast delivery drives the value proposition) Place - The premise that people need convenient access to products - Retail companies typically set up shop in mall-based locations that make them accessible to target shoppers. - Having warehouses in optimal locations enables distributors get goods efficiently to meet customer demands. Possession - the utility of a buyer actually taking ownership of a purchased item. - In a car dealership, the term "delivery" refers to the turning over of a vehicle to its new owner after purchase. - allow customers to buy with credit so they can take possession of purchased items even before completing full payment. Information I communication that companies engage in with customers to trigger buying activity and to manage purchasing processes. - Companies use promotional messages delivered through advertising and public relations to share company, product or service information, 1/2: Section 1/1 Row 1 Column: 12 Words: 381 Spell Check 2:27 Messages ctvnews.ca BUSINESS | News No checkout needed: Amazon opens cashier-less grocery store Joseph Pisani The Associated Press Published Tuesday, February 25, 2020 9:07AM EST Last Updated Tuesday, February 25, 2020 1:21PM EST amazon go grocery In this Feb.21.2020 photo, reusable shopping bags are displayed inside an Amazon Go Grocery store set to open soon in Seattle's Capitol Hill neighborhood. (AP Photo/Ted S. Warren) SHARE A NEW YORK -- Amazon wants to kill the supermarket checkout line. The online retailing giant is opening its first cashier- less supermarket, where shoppers can grab milk or eggs and walk out without waiting in line or ever opening their wallets. It's the latest sign that Amazon is serious about shaking up the $800 billion grocery industry, 2:27 Messages ctvnews.ca NEW YORK - Amazon wants to kill the supermarket checkoutline The online retailing giant is opening its first cashier- less supermarket, where shoppers can grab milk or eggs and walk out without waiting in line or ever opening their wallets. It's the latest sign that Amazon is serious about shaking up the $800 billion grocery industry Related Stories Things will never be the same again: What will the retail landscape look like in 2020? . Grocery-carrying robots are coming. Do we need them? How grocery stores are trying to speed up your shopping experience At the new store, which opened Tuesday in Amazon's hometown of Seattle, shoppers scan a smartphone app to enter the store. Cameras and sensors track what's taken off shelves. Items are charged to an Amazon account after leaving. "I love the convenience of literally grabbing and going said Art Kuniyuki, a payroll and benefits manager from Seattle.who spent $15 on Barilla pasta. Dove chocolate and other groceries shortly after the store opened. Called Amazon Go Grocery, the new store is an expansion of its 2-year-old chain of 25 Amazon Go convenience stores. It's 10.400 square feet --more than five times the size of the convenience stores -- and stocks much more beyond the sodas and sandwiches found at Amazon Go 2:28 Messages ctvnews.ca Cameron Janes, who helps oversee Amazon's physical stores, said the technology had to be tweaked to account for how people squeeze tomatoes to test for ripeness or rummage through avocados to find just the right one. Nothing at the store is weighed. One blood orange goes for 53 cents: a banana is 19 cents. Amazon is not new to groceries. It made a splash in 2017 when it bought Whole Foods and its 500 stores. It's also been expanding its online grocery delivery service. But it's still far behind rival Walmart, the nation's largest grocer, which has more than 4.700 stores. Walmart's online grocery service has also been popular with customers.who buy online and then drive to a store to pick up their order. Amazon also plans to open another type of grocery store in Los Angeles sometime this year, but the company said it won't use the cashier-less technology at that location and has kept other details under wraps. The company declined to say if it plans to open more Amazon Go Grocery stores and said there are no plans to bring the technology to Whole Foods stores. Much of the fruits and vegetables come from the same suppliers at Whole Foods. Janes said. And it has products from the Whole Foods store brand 365. such as organic oatmeal and bagged baby carrots. But it also sells Oreos. Cheez-Its and other stuff banned from the natural grocer. Families can shop together with just one phone scanning everyone in. Anything they grab and leave the store with will be added to the tab of the person who signed themin But shanners shouldn't help out a 2:28 Messages ctvnews.ca Families can shop together with just one phone scanning everyone in. Anything they grab and leave the store with will be added to the tab of the person who signed them in. But shoppers shouldn't help out a stranger reaching for the top shelf: Amazon warns that grabbing an item for someone else means you'll be charged for it if they walk out with it. Hoping to catch up to Amazon, other retailers and startups are racing to bring similar cashier-less technology to stores. Earlier this month, 7-Eleven said it is testing a cashier-less store for employees inside its offices in Irving. Texas. But cashier-less stores have come under scrutiny from lawmakers and advocates who say they discriminate against low-income people who may not have a credit card or bank account. Amazon has since let customers pay with cash at its convenience stores. and the company said shoppers can do the same at the grocery store by alerting a worker to let them in through the turnstile. The stores also eliminates the job of cashiers. Janes declined to say exactly how many people the store employs. only saying it is "several dozen." Workers greet customers and walk around aisles restocking shelves. One employee stands by the alcohol section to check IDs of shoppers who want wine or beer. While cashier-less stores remove the annoyance of waiting in line to pay it also kills some joys of the supermarket. There's no one to bag groceries. Instead. Amazon gives out reusable bags so shoppers can fill them as they shop. And there's no deli counter. butcher or fishmonger. Instead, sliced ham, steaks and salmon fillets are onreddy DOCK and found in 2:28 Messages ctvnews.ca While cashier-less stores remove the annoyance of waiting in line to pay.it also kills some joys of the supermarket. There's no one to bag groceries. Instead. Amazon gives out reusable bags so shoppers can fill them as they shop. And there's no deli counter. butcher or fishmonger. Instead, sliced ham, steaks and salmon fillets are already packaged and found in refrigerated shelves. "Just walk out technology is kind of cool. in theory." said David Bishop, a partner at retail consultancy Brick Meets Click, but he said shoppers decide where to shop based on other factors besides how quickly they can get in and out of the store. Bishop said those who want thinly sliced ham may skip Amazon Go Grocery and walk two blocks away to the Kroger-owned OFC supermarket, which is about five times the size. Still, Bishop said, it's hard for the grocery industry to ignore Amazon, which has the cash and technology to experiment with groceries. "They're not giving up." he said of Amazon. AP photographer Ted S. Warren contributed to this story from Seattle RELATED IMAGES MKTG 2P51 - FALL 2020 - INDIVIDUAL ASSIGNMENT #5 INSTRUCTOR JACQUELINE GLENNEY Assignments is designed with these purposes in mind: Allow students to become familiar with new technology in the grocery ustry 2. Provide students the opportunity to be analytical 3. Encourage students to apply marketing concepts being studied in MKTG 2P51 to their written assignment 4. Stress the importance of following instructions, adhering to deadlines and proof reading written work when completing assignments To complete this assignment, you will need to do the following: Review the material covered in Chapter #10 - Marketing Channels and Supply Chain and Chapter 11 - Retailing and Wholesaling. Read the attached article titled "No Checkout Required Based on the material from Chapter 10 Chapter 11 and the CTVnews article, please provide your response to the following question According to your toutbook, there are become benefits provided by medres Idently and briefly describe there febrers Atrading the Checkout Required how we do Ama Go Grocery deliver on each of these G? Pet your report on predictions ang pertaining to a new contorno Grocerywide Conclusion ang Woute your standart Number Course Cocina 5501 00 Your free trial will expire in 0 days. Go Premium to activate more editing functions and services. Trommurugrup Go Premium All five consumer benefits/utilities Form focus on the basic design features + specific users' need and want Time efficiency with which a customer gets to experience the product or solution when desiring it (fast delivery drives the value proposition) Place - The premise that people need convenient access to products - Retail companies typically set up shop in mall-based locations that make them accessible to target shoppers. - Having warehouses in optimal locations enables distributors get goods efficiently to meet customer demands. Possession - the utility of a buyer actually taking ownership of a purchased item. - In a car dealership, the term "delivery" refers to the turning over of a vehicle to its new owner after purchase. - allow customers to buy with credit so they can take possession of purchased items even before completing full payment. Information I communication that companies engage in with customers to trigger buying activity and to manage purchasing processes. - Companies use promotional messages delivered through advertising and public relations to share company, product or service information, 1/2: Section 1/1 Row 1 Column: 12 Words: 381 Spell Check 2:27 Messages ctvnews.ca BUSINESS | News No checkout needed: Amazon opens cashier-less grocery store Joseph Pisani The Associated Press Published Tuesday, February 25, 2020 9:07AM EST Last Updated Tuesday, February 25, 2020 1:21PM EST amazon go grocery In this Feb.21.2020 photo, reusable shopping bags are displayed inside an Amazon Go Grocery store set to open soon in Seattle's Capitol Hill neighborhood. (AP Photo/Ted S. Warren) SHARE A NEW YORK -- Amazon wants to kill the supermarket checkout line. The online retailing giant is opening its first cashier- less supermarket, where shoppers can grab milk or eggs and walk out without waiting in line or ever opening their wallets. It's the latest sign that Amazon is serious about shaking up the $800 billion grocery industry, 2:27 Messages ctvnews.ca NEW YORK - Amazon wants to kill the supermarket checkoutline The online retailing giant is opening its first cashier- less supermarket, where shoppers can grab milk or eggs and walk out without waiting in line or ever opening their wallets. It's the latest sign that Amazon is serious about shaking up the $800 billion grocery industry Related Stories Things will never be the same again: What will the retail landscape look like in 2020? . Grocery-carrying robots are coming. Do we need them? How grocery stores are trying to speed up your shopping experience At the new store, which opened Tuesday in Amazon's hometown of Seattle, shoppers scan a smartphone app to enter the store. Cameras and sensors track what's taken off shelves. Items are charged to an Amazon account after leaving. "I love the convenience of literally grabbing and going said Art Kuniyuki, a payroll and benefits manager from Seattle.who spent $15 on Barilla pasta. Dove chocolate and other groceries shortly after the store opened. Called Amazon Go Grocery, the new store is an expansion of its 2-year-old chain of 25 Amazon Go convenience stores. It's 10.400 square feet --more than five times the size of the convenience stores -- and stocks much more beyond the sodas and sandwiches found at Amazon Go 2:28 Messages ctvnews.ca Cameron Janes, who helps oversee Amazon's physical stores, said the technology had to be tweaked to account for how people squeeze tomatoes to test for ripeness or rummage through avocados to find just the right one. Nothing at the store is weighed. One blood orange goes for 53 cents: a banana is 19 cents. Amazon is not new to groceries. It made a splash in 2017 when it bought Whole Foods and its 500 stores. It's also been expanding its online grocery delivery service. But it's still far behind rival Walmart, the nation's largest grocer, which has more than 4.700 stores. Walmart's online grocery service has also been popular with customers.who buy online and then drive to a store to pick up their order. Amazon also plans to open another type of grocery store in Los Angeles sometime this year, but the company said it won't use the cashier-less technology at that location and has kept other details under wraps. The company declined to say if it plans to open more Amazon Go Grocery stores and said there are no plans to bring the technology to Whole Foods stores. Much of the fruits and vegetables come from the same suppliers at Whole Foods. Janes said. And it has products from the Whole Foods store brand 365. such as organic oatmeal and bagged baby carrots. But it also sells Oreos. Cheez-Its and other stuff banned from the natural grocer. Families can shop together with just one phone scanning everyone in. Anything they grab and leave the store with will be added to the tab of the person who signed themin But shanners shouldn't help out a 2:28 Messages ctvnews.ca Families can shop together with just one phone scanning everyone in. Anything they grab and leave the store with will be added to the tab of the person who signed them in. But shoppers shouldn't help out a stranger reaching for the top shelf: Amazon warns that grabbing an item for someone else means you'll be charged for it if they walk out with it. Hoping to catch up to Amazon, other retailers and startups are racing to bring similar cashier-less technology to stores. Earlier this month, 7-Eleven said it is testing a cashier-less store for employees inside its offices in Irving. Texas. But cashier-less stores have come under scrutiny from lawmakers and advocates who say they discriminate against low-income people who may not have a credit card or bank account. Amazon has since let customers pay with cash at its convenience stores. and the company said shoppers can do the same at the grocery store by alerting a worker to let them in through the turnstile. The stores also eliminates the job of cashiers. Janes declined to say exactly how many people the store employs. only saying it is "several dozen." Workers greet customers and walk around aisles restocking shelves. One employee stands by the alcohol section to check IDs of shoppers who want wine or beer. While cashier-less stores remove the annoyance of waiting in line to pay it also kills some joys of the supermarket. There's no one to bag groceries. Instead. Amazon gives out reusable bags so shoppers can fill them as they shop. And there's no deli counter. butcher or fishmonger. Instead, sliced ham, steaks and salmon fillets are onreddy DOCK and found in 2:28 Messages ctvnews.ca While cashier-less stores remove the annoyance of waiting in line to pay.it also kills some joys of the supermarket. There's no one to bag groceries. Instead. Amazon gives out reusable bags so shoppers can fill them as they shop. And there's no deli counter. butcher or fishmonger. Instead, sliced ham, steaks and salmon fillets are already packaged and found in refrigerated shelves. "Just walk out technology is kind of cool. in theory." said David Bishop, a partner at retail consultancy Brick Meets Click, but he said shoppers decide where to shop based on other factors besides how quickly they can get in and out of the store. Bishop said those who want thinly sliced ham may skip Amazon Go Grocery and walk two blocks away to the Kroger-owned OFC supermarket, which is about five times the size. Still, Bishop said, it's hard for the grocery industry to ignore Amazon, which has the cash and technology to experiment with groceries. "They're not giving up." he said of Amazon. AP photographer Ted S. Warren contributed to this story from Seattle RELATED IMAGES