Link. here could be helpful for understanding : https://fdaopdpbadad.e-paga.com/

Discussion

Here are three Bad Ads. For each Bad Ad

1) Discuss what type of ad you think was intended, i.e., reminder, product claim, help seeking; and

2) address each of the numbered items on the ad, and discuss whether it is incorrect and if so why. make it clear which Bad Ad numbered item (Bad Ad 1, 2 or 3) you are talking about.

For purposes of this assignment, assume the product,Sybarix(lecoxetine), is a prescription drug approved to treat depression in patients aged 18 and over. There is a blackbox warning: "Sybarix increased the risk compared to placebo for suicidal thinking and behavior (suicidality) in children and adolescents in short term studies of major depressive disorder (MDD). Sybarix is not approved for use in pediatric patients."

Please note this is a fictional drug. The drug, the brand and generic names, and the Bad Ads are entirely my own creation. The blackbox warning comes from language recommended by FDA 2007 and which is publically available on its website.

BAD AD #1 1 Feeling hopeless? Trouble concentrating? Always tired? Changes in appetite and sleep? 8 8 8 8 808 You may be suffering from DEPRESSION There is help. CHI 12016 2 Ask your health care provider to prescribe Sybarix. Chi Drug, Inc. 3