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Lintel Ltd are introducing a new product onto the market. Market research has indicated that this product should be very popular. Lintel Ltd are also

Lintel Ltd are introducing a new product onto the market. Market research has indicated that this product should be very popular. Lintel Ltd are also aware that there competitors are considering introducing a very similar product.

Required:

Advise Lintel Ltd, with reasoning, as to whether they should use market skimming or market penetration as their pricing policy

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