Liquid detergent packages are the fastest growing part of the $2 billion detergent market, of which Procter & Gamble controls 80%. Unfortunately, small children and the elderly often confuse the small multicolored Tide Podpackages with candy (and as we know, some people ingested on purpose for social media).

After introducing Tide Pods, the number of detergent-related emergency room visits for children tripled, while the number of detergent-related poison control center calls for children rose by a factor of 2.5. A total of ten people have died from eating Tide Pods.

If you were the CEO of Procter & Gamble, what would you do?