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Lisa notes that Glen wants to buy a sports show favored by male viewers and a TV drama favored by female viewers. She asks how
Lisa notes that Glen wants to buy a sports show favored by male viewers and a TV drama favored by female viewers. She asks how this makes sense. Glen responds that both men and women are in the target market. After purchasing ad time on the sports show, a purchase of ad time on the drama show will help to increase the ________ of the campaign. Multiple Choice CPM economy focus reach frequency
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Auditing Cases An Interactive Learning Approach
Authors: Mark S. Beasley, Frank A. Buckless, Steven M. Glover, Douglas F. Prawitt
6th edition
978-0133852103
