list all positive brand associations that you have with each brand. Now list all negative associations that you

have with each brand.

Task 2.

Rank the chosen brands in order from most preferable to least preferable. How often do

you consume the most preferable brand? Do you consider yourself a brand loyal consumer for any of them? If so, why? What benefit do you

receive from the brand?

Task 3. brand equity

Do you

possess negative feelings for any of the named brands? What is this negative

evaluation based on? How does this negativity influence purchase and use decisions?

What, if anything, could the brand do to overcome this negativity?

this question is from strategic brand marketing from the chapter brand equity. you have to list all the negative and positive brand association such as strength and uniqueness.