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List and define common market multiples used to value a stock/company. Explain whether each values the company as a whole or the stock. Why might
List and define common market multiples used to value a stock/company. Explain whether each values the company as a whole or the stock. Why might we use one particular multiple instead of another? What is the most difficult part of implementing a market multiple valuation method? Explain the issues that you need to consider when valuing a company using market multiples. Perform simple valuation calculations using multiples.
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