List as manysolutions(not just slogans) as you can think of to solve the problem (opportunity) statement:

"How to get teenagers to cut down on sweets."

Potential solutions should be brief, broad and beneficial, use headline

Follow the rules for divergent thinking:

1. Defer Judgment.............Defer Judgment........Defer Judgment

a. Don't judge YOUR ideas and don't judge ANYONE else's ideas

b. No GOOD judgments No BAD judgments

2. Go for Quantity

3. Freewheel

a. Don't use only "Appropriate" ideas

4.Piggyback