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List potential adjustments to American Airlines hurdle rate starting with their Weighted Average Cost of Capital (WACC), a comparison of Southwest Airlines WACC, industry risk,
List potential adjustments to American Airlines hurdle rate starting with their Weighted Average Cost of Capital (WACC), a comparison of Southwest Airlines WACC, industry risk, divisional WACC and other rationales for using multiple discount rates. Explain reasoning and show work to support your answer.
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