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List several media that might be effective for reaching consumers in a developing nation with low per capita income and a high level of illiteracy.

List several media that might be effective for reaching consumers in a developing nation with low per capita income and a high level of illiteracy. Briefly discuss the limitations and advantages of each medium you suggest.

Essentials of Marketing Chapter 15 questions and problems #5 17 th Edition By William Perreault and Joseph Cannon and E. Jerome McCarthy ISBN10: 1260260372

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