List the five P's of sport marketing and underline the one that is part of sport marketing, but not business marketing: Product, price, promotion, place, and people. Please answer seven (7) of the following questions. Each question is worth seven points. What factors have contributed to an increased focus on sports, and sports marketing, in today's society? Please discuss your thoughts fully. 1. Please discuss and give examples of the two major aims, or thrusts, of sport marketing. 2. According to the textbook and our class discussion, the marketing of sport is unique. Please discuss the factors that make this true and give examples. 3. Please discuss several benefits to an organization that implements a Marketing Management Process (MMP). As part of your discussion, please briefly describe the MMP. 4. Strategic step #1 of the MMP begins with the organization conducting a SWOT Analysis. Please briefly describe a SWOT Analysis and then conduct one for your favorite sport entity 5. Please define and discuss the following terms with respect to the sport consumer: a. Socialization b. Involvement c. Commitment 6. Figure 3.1 in the textbook lists the following types of influences affecting a consumer's involvement in sport. Please choose four (4) factors from the list and briefly describe how each can affect that consumer involvement: Environmental influences Significant others Climatic/geographic conditions Market behavior of sport firms (5 P's) Cultural norms and values Class, race, and gender relations Sport opportunity Individual influences Physical characteristics Learning, perception, motivation, and attitudes Stage in life or family cycle Self-concept 7. Figure 3.3 in the textbook illustrates a decision-making process for sport involvement. Please use the model to describe in detail a decision you recently made to attend a sporting event. As part of your description, discuss the following formula: Consumer satisfaction - Benefits - Costs Decision-making for sport involvement a. Need Recognition b. Awareness of information search c. Evaluation of choices d. Purchase decision e. Sport experience f. Evaluation of experience - satisfaction; marginal dissatisfaction; or, consideration of other products or activities 9. The Data-Based Marketing Information System (DBM) is an information-based approach to sport marketing. Why is its implementation crucial to the sport marketer? Please describe the characteristics of a good DBM. 10. What is market segmentation? Please describe the four common bases of segmentation as listed in the textbook. 11. Choose a sport product and describe its core and its extensions 12. Please discuss each of the following terms with respect to sport marketing. Please use an example to illustrate each term in action: a. Product positioning b. Product image c. Product branding