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List the steps in the process of Marketing Management. Which step is often considered the boring, painful part of the process? Why is that boring,

List the steps in the process of "Marketing Management."

Which step is often considered the "boring, painful part of the process?"

Why is that "boring, painful" step so important?

Why do most managers not like to engage in that "most important" step?

Do you agree? Why or why not?

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