Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Listed below are five different CSR initiatives that JetBlue are currently following. Use Porter and Kramer's (2006) Creating Shared Value (CSV) framework to evaluate all

Listed below are five different CSR initiatives that JetBlue are currently following. Use Porter and Kramer's (2006) Creating Shared Value (CSV) framework to evaluate all the initiatives and then decide which they should continue & discontinue.

  1. JetBlue are working closely with the Federal Aviation Administration (FAA) on implementing an updated air transportation system which will allow them to fly more direct flights and save on the fuel used.
  2. JetBlue have created the T5 farm at terminal 5 of JFK Airport New York. The urban farm produces potatoes and herbs using organic methods and recycled materials.
  3. JetBlue are investing in start-up projects such as Joby Aviation, who are developing fully electric passenger aircraft.
  4. JetBlue partners with The Nature Conservancy studying the value of Caribbean coral reefs in order to motivate the conservation of coral. Also, one third of JetBlue's flights are to/from the Caribbean.
  5. JetBlue has started to voluntarily offset the CO2 emissions of all domestic US flights by funding projects that help remove CO2 from the atmosphere.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Strategic Management Theory And Practice

Authors: John A. Parnell

4th Edition

1452234981, 9781452234984

More Books

Students also viewed these General Management questions