Listed below are various factors that may have relationships that are interesting to marketing managers. Select two of these factors and answer the following: (1) Identify the type of relationship. (2) Indicate its nature or direction. (3) Explain why the information would be helpful in developing a marketing strategy.

• The amount (number of minutes per day) of time spent reading certain sections of the Sunday newspaper and age of the reader for a sporting goods retail store.
• Subscription to the local television cable company vs. online TV viewing and household income (low or high) for a telemarketing service being used by a public television broadcasting station soliciting funds.
• Number of miles driven in company cars and need for service, such as oil changes, tune-ups, or filter changes, for a quick auto service chain attempting to market fleet discounts to companies.
• Plans to take a five-day vacation to Jamaica and the exchange rate of the Jamaican dollar to that of other countries for Sandals, an all-inclusive resort located in Montego Bay.
• Homeowners opting for do-it-yourself home repairs and state of the economy (for example, a recession or a boom) for Ace Hardware stores.