Listen Roger, a sales executive, has completed a survey of his selling area; he has located existing customers and prospects, discovered their interests, and understands their motivation for buying products. He has also segregated these customers and prospects into categories based on their potential as customers. In this scenario, Roger's next step should be to: 1) develop and implement plans to achieve his goals. 2) assess and evaluate his product. 3) tap technology and automation processes 4) set goals and objective O