Listen to podcast : https://soundcloud.com/dexibit/reflections-on-the-year-that-was-and-the-strategy-ahead-for-generating-demand Focus on key concepts for generating demand for an attraction Pick 5 points, from the list below and comment on them in point form - demonstrate that you have heard the entire podcast, use course concepts, industry terminology and your own words 1. Marketing messaging .....what did they do to generate demand. 2. Data capture - what is the benefit I 3. Earned Media - what did they do to generate that and what did it achieve 4. Recovery Plans - true normal? What do they need? 5. Collaboration with partners- what are their priorities, what has come out from these pandemic times 6. Permanent shifts/pivots in the market? What is the future? 7. Test and Learn Model - what is it? What must we do? 8. Comment on the use of new technology 9. How did they embrace "online experience"? 10. What is the connection to the destination? 11. Were there any benefits of "pandemic rules"? 12. Comment on the role of the DMO in the success of the MOMA comeback? 13. How did they communicate with their audience to know what they might expect for the visit? 14. Comments on changes in elements of design of the exhibits and crowd management 15. Time passes - benefits for MOMA and benefits for the visitor or member and implementation