Listen to the podcast "How I Built This" - Episode: Shopify: Tobias Ltke https://www.npr.org/2019/08/02/747660923/shopify-tobias-l-tke 2. Describe the Shopify value proposition. (6 marks) 3. Describe 3 strategic decisions that Tobias Ltke made (each from a different stage of the innovation process) that made a significant contribution to the success of Shopify and explain why. (6 marks) 4. Identify three factors that contributed to the successful diffusion of Shopify as an e-commerce innovation. (6 marks)