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Listening 2: The most effective form of promotion. Listen to Melissa Glass talking about a successful form of promotion, and answer the questions. 1. According

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Listening 2: The most effective form of promotion. Listen to Melissa Glass talking about a successful form of promotion, and answer the questions. 1. According to Melissa, what is the most effective form of promotion? . ...... .. . . 2. Does it have a temporary or a permanent effect? . ........... .... . .......... . . 3. Why do you think this form of promotion works better than advertising

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