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Literally hundreds of buildings dotted the ground. The jet airliner made its way to the Bangkok International Airport and eased into the humid afternoon. The

Literally hundreds of buildings dotted the ground. The jet airliner made its way to the Bangkok International Airport and eased into the humid afternoon. The group of four passed through customs control and looked for the limousine provided by Suvar Corporation, their Thai liaison in this new business venture. Representing Global Amusements were the vice-president of corporate development, director of Asian operations, vice-president of global relations, and director of governmental relations for Southeast Asia. headquartered in London, was considering the development of a Thai cultural amusement center on the island of Phuket. Phuket is a tourist destination known for its stunning beaches, fine resorts, and famous Thai hospitality. Both Global Amusements and Suvar Corporation believed Phuket was a great candidate for a new project. The amusement center would focus on the history of Thailand and include a variety of live performances, rides, exhibits, and restaurants. Domestic and international tourists who visited Phuket would be the primary target market. Global Amusements had been in business for nearly 20 years and currently used a joint venture approach in establishing new properties. Suvar was its Thai partner, and the two firms had been successful two years ago in developing a water amusement park outside Bangkok. Phuket could hold much promise, but there were likely to be questions about the potential destruction of its beauty and the exploitation of this well-preserved island and cultural reserve. These concerns had been heightened as the island slowly recovered from the 2004 tsunami and set a course for managing future development. Following a day to adjust to the time zone and refine the strategy for the visit, the next three days would be spent in Bangkok, meeting with various company and governmental officials who had a stake in the proposed amusement facility. After a short flight to Phuket, the group would be the guest of the Southern Office of the Tourism Authority of Thailand for nearly a week. This part of the trip would involve visits to possible sites as well as meetings with island government officials and local interest groups. After arriving at the hotel, the four employees of Global Amusement agreed to meet later that evening to discuss their strategy for the visit. One of their main concerns was the development of an effective stakeholder analysis. Each member of the group was asked to bring a

list of primary and secondary stakeholders and indicate the various concerns or "stakes" that each might have with the proposed project. What would you do?

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