Question
Litmus Pte Ltd is a distributor and retailer of traditional push scooters in Singapore. During the year, the company expanded its product line to include
Litmus Pte Ltd is a distributor and retailer of traditional push scooters in Singapore. During the
year, the company expanded its product line to include electric bicycles (eBike) sourced from
external distributors. With the recent ban on electric scooters (eScooters) on footpaths, the
company expects eBikes sales to increase steadily in the next 2 years. The Board is hence
studying the feasibility of establishing its own production facility in Vietnam, where cost of
production is lower.
Before venturing abroad, the Board needs to address the issue of falling profitability of its
current product line. The following table provides the details of sales by product type:
Push Ebike- Ebike - scooter Standard Luxe Total Sales (units) 5,000 1,800 500 7,300 Selling price per unit $ 120 $ 600 $ 800 Variable cost per unit $ 30 $ 250 $ 350 $ $ $ $ Revenue 600,000 1,080,000 400,000 2,080,000 Variable costs (150,000) (450,000) (175,000) (775,000) 1,305,000 Contribution margin Net profit before tax 150,000
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