Little Caesars pizza has been offering $5 pizzas for a number of year. The cost of flour, cheese and other ingredients continue to rise, as well as hourly wages for employees. You can raise prices but most consumers perceive that your basic pizza is only a good deal at $5 and my stop buying it if you raise prices. As the CMO, what changes would you consider in repositioning your brand using the 4 s? Product: Pricing: Promotion: Placement