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Little Goat Coffee, a popular coffee chain in Newark, DE , is raising its prices due to increased costs for premium coffee beans. The company
Little Goat Coffee, a popular coffee chain in Newark, DE is raising its prices due to increased costs for premium coffee beans. The company has a loyal customer base, many of whom visit daily. Little Goat's management is concerned about how the price increase might affect their regulars. What could be a likely outcome of this price increase on their most brandloyal customers?
Group of answer choices
a The most brandloyal customers will likely become less price sensitive and may start visiting more frequently.
b The most brandloyal customers will probably switch to cheaper alternatives immediately to save money.
c The most brandloyal customers might not be significantly affected by the price increase due to their attachment to the brand.
d The most brandloyal customers will increase their spending to help the brand cover the new costs.
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