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Little Goat Coffee, a popular coffee chain in Newark, DE , is raising its prices due to increased costs for premium coffee beans. The company

Little Goat Coffee, a popular coffee chain in Newark, DE, is raising its prices due to increased costs for premium coffee beans. The company has a loyal customer base, many of whom visit daily. Little Goat's management is concerned about how the price increase might affect their regulars. What could be a likely outcome of this price increase on their most brand-loyal customers?
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a. The most brand-loyal customers will likely become less price sensitive and may start visiting more frequently.
b. The most brand-loyal customers will probably switch to cheaper alternatives immediately to save money.
c. The most brand-loyal customers might not be significantly affected by the price increase due to their attachment to the brand.
d. The most brand-loyal customers will increase their spending to help the brand cover the new costs.

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