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LiveHappy is a company that sells food and snacks to health - conscious consumers. LiveHappy s target market is comprised of individuals who exercise regularly.
LiveHappy is a company that sells food and snacks to healthconscious consumers. LiveHappys target market is
comprised of individuals who exercise regularly. As a marketing strategy, they produce a number of prerecorded
training sessions to be used with exercise bikes. These sessions contain commercials for LiveHappys products. They
want these sessions to be available on the SlipStream platform to help them gain namerecognition among their
target demographic. They reach an agreement with SlipStream, and the terms of the contract are:
On January LiveHappy pays SlipStream Industries an upfront fixed fee of $ for six months
of featured access for individual training session videos.
LiveHappy also will pay SlipStream a bonus of $ if the SlipStream users access LiveHappys training
sessions for at least hours during the sixmonth period
SlipStream does not have contracts similar to this with any other entities.
At the inception of this contract SlipStream Industries estimated that it has a chance to achieve the usage
target and receive the $ bonus.
In April, LiveHappy wants Slipstream to host more videos on the platform, and both firms agree to modify the
original contract. LiveHappy pays an additional $ on April to add additional videos to SlipStreams
platform. At that time, Slipstream revised their estimate and now believes there is a chance they will receive
the $K bonus.
On June SlipSteam determined that its users had accessed hours of LiveHappys training sessions. They
received the bonus on July
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