Question
Lizzy Bhd (Lizzy) specializes in a fashion clothing business and has been in the industry for more than 20 years. Lizzy sells fashion clothing in
Lizzy Bhd (Lizzy) specializes in a fashion clothing business and has been in the industry for more than 20 years. Lizzy sells fashion clothing in eight Asian countries through a variety of channels, including retail stores, online sales, and franchising. Lizzy differentiates itself from other fashion retailers by offering innovative, up-to-date designs as well as excellent customer service and experience. Its business model is based on the 'fast fashion' concept. In the recent Board of Director's meeting, the Chairman announced that Lizzy is considering acquiring a company called Rizza in order to expand its business in a new geographical region of South America. The following are some of the details regarding Rizza:
- Rizza is a small fashion chain which retails mainly female fashion clothing. It offers a similar range of fashion clothing to Lizzy and all of its stores are in good locations.
- Rizza is a family-run unlisted company which currently has 80 stores operating in three South American countries.
- The company has its own distribution centres, and it uses a range of local outsourced suppliers. Initial investigations have identified some poor working practices at many of Rizza's outsourced suppliers.
- Some staffs in Rizza lacktechnological skills. (Lizzy is aggressively operating in online shopping medium).
- Average working hours in Rizza is 32 hours per week. (Current Lizzy distribution centre staff work 40 hours per week).
- All Rizza stores would be rebranded as Lizzy stores once it is acquired.
It is proposed that Rizza's employees should be integrated into Lizzy's working culture. High standards of customer care and focus on staff's needs are both core to Lizzy's strong working culture. Lizzy will recruit and trains store staff to ensure that customer experience is optimized.
REQUIRED:
- Determine TWO (2)importance of risk mapping.
- Explain TWO (2) risks involved in integrating Rizza's employees into Lizzy's working culture, including TWO (2) strategies to overcome employee integration challenges.
- Evaluate TWO (2)upside risks and THREE (3) downside risks on the proposal of acquiring Rizza to expand into South America.
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