lll. EDP-PETE\" CD?\" Executive summary: a comma summary or your conclusmns and recommendations; Discussion: an issue by issue discussion of how you reached your conclusions, including alternatives considered. References may (and should) clearly be made to exhibits attached. At a minimum, your supporting calculations should include: Variable costs for each of the products and each distribution strategy Unit contribution (dollar and percentage) for each of the product lines and per order. Breakeven points (units and/or dollars) for both trade show and online marketing. Fixed costs per trade show. A table showing trade show profitability at 45 orders per show and 20 orders per show. A table showing on line profitability at 2 levels of clicks. Margin of safety analysis for each strategy And your discussion should address, (again at a minimum) a. The results of your qualitative analysis of each distribution strategy. a. To be notedif the partners decide not to attend trade shows how much is the available amount increased for the online marketing campaign? b. Any other issues you believe are relevant to making the recommendation that is outlined in your executive summary, i.e. conclude as to which distribution channel would be more profitable Exhibits a. Should support the calculations outlined under discussion