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LO 1 2 . 4 Crawford s Books and Things has a traditional bookstore housed downtown Charlotte. The store has been there forty years, and

LO 12.4Crawfords Books and Things has a traditional bookstore housed downtown Charlotte. The store has been there forty years, and many customers love the fact that they can hold the books in their hands and browse the offerings. Crawfords just started an online book division for people who like to order books online.
EVA for the Charlotte store is about $13 million, while EVA for the online division shows a value of $2.2 million.
Two measures for the internal operations dimension that would be appropriate for the online division of the balanced scorecard are:
Time to deliver books to customers
Percent of customers making repeat purchases
True
OR
False

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