LO 1 Demonstrate an understanding of management accounting systems Case Study 1 - Zoom Video Conferencing Co. - A 'Game Changer' The teleconferencing company Zoom has seen a massive increase in profits and has doubled its annual sales forecast, driven by a surge in users as more people work from home and connect with friends online during the coronavirus crisis. The once-obscure Zoom Video Communications, rapidly emerged as the latest Silicon Valley gold mine, as its financial results depicts an astronomical growth turning it into a stock market icon. Zoom's boom has come despite privacy & security problems that enabled outsiders to make uninvited and sometimes crude appearances during other people's video conferences. Financial Performance of Zoom Inc at a Glance.- Zoom Video Communications (NASDAQ:ZM) has been one of the biggest winners of pandemic- driven social distancing. Over the last 12 months, the share price has surged 220%, and the stock currently trades at 39 times sales and 154 times earnings. This may have some investors asking themselves: is Zoom overvalued? Based on the above case study, students are required to critically evaluate how management accounting systems and management accounting reporting are integrated within Zoom Communications Company future business plans, when responding to the following questions: - Evaluate the concept of 'management accounting' and give the essential requirements of different types of 'management accounting' systems, as well as different methods used for 'management accounting reporting' while examining the evolving landscape of higher Revenues, mind numbing Operating Profits(EBIDTA) being reported by video teleconferencing platforms, amidst the Covid- 19 pandemic. With all the major players offering "freemiums or additional time" to individuals, corporates, educational institutions and celebrities critically evaluate the benefits of 'management accounting systems' and 'management accounting reporting', by assessing how these systems if integrated within the Zoom Video Conferencing Company's organizational processes can lead to improved operational efficiencies. (Answers will be graded for application within the company's context)