Lo did franchise her restaurant concept. Because of Wok Express' success, Tasty Noodles has come on the scene as a competitor. To maintain its market share, Wok Express will have to lower its sales price to $4.75 per bowl. At the same time, Wok Express hopes to increase each restaurant's volume to 8,000 bowls per month by embarking on a marketing campaign. Each franchise will have to contribute $500 per month to cover the advertising costs. Prior to these changes, most locations were selling 7,500 bowls per month.