LO2: Compare ways in which organizations use elements of the marketing mix (7Ps) to achieve overall business objectives. 102: (Ps7) P3 Examine in detail the ways in which different organizations apply the marketing mix to the marketing planning process to achieve business goals. . a. Choose two companies, preferably one that sells products and the other sells services. . . b. Determine how the selected companies use the seven- component of marketing mix. . . C. Describe how applying the marketing mix helps the selected companies to achieve their goals. . . M3: Examine strengths and weaknesses different tactics applied by organizations to demonstrate how business objectives can be achieved. M3: a. Through your knowledge of the strategies applied to the marketing mix in the selected companies, you should write a simple description for each of these strategies by determining their effectiveness in achieving the goals and identifying the strengths and weaknesses for each strategy