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LO3 (Cost Volume Profit) Data for Herron Corporation are shown below: Per Unit Selling price... $75 Variable expenses 45 Contribution margin $30 Percent of Sales

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LO3 (Cost Volume Profit) Data for Herron Corporation are shown below: Per Unit Selling price... $75 Variable expenses 45 Contribution margin $30 Percent of Sales 100% 60% 40% Fixed expenses are $75,000 per month and the company is selling 3,000 units per month. Required: 1. The marketing manager believes that an $8,000 increase in the monthly advertising budget would increase monthly sales by $15,000. Should the advertising budget be increased? 2. Refer to the original data. Management is considering using higher-quality components that would increase the variable cost by $3 per unit. The marketing manager believes that the higher-quality product would increase sales by 15% per month. Should the higher-quality components be used

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