Question
LObjet Home Goods is based in US but has plans to target the housewares market in Europe. LObjet executives believe that the firm's successful U.S.
LObjet Home Goods is based in US but has plans to target the housewares market in Europe. LObjet executives believe that the firm's successful U.S. marketing strategy will work equally well in the European market. Maddox most likely has a(n) ________ approach to international marketing.
ethnocentric | ||
polycentric | ||
multidomestic | ||
geocentric |
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Personal Finance
Authors: Vickie L Bajtelsmit
2nd Edition
111959247X, 9781119592471
