Loblaw Company Limited is the largest Canadian food retailer currently operating under 22 regional and market segment banners. In addition to being the biggest grocery, Loblaw Company Limited is also in health care (owns Shoppers Drug Mart), Fashion (owns Joe Fresh) and Financial Services (owns PC Financial) sectors.

In the past few months during start of the pandemic, groceries and pharmacies have seen significant increase in sales, with demand for essential items up strongly while customers shift from discretionary categories.

How could Loblaw Company's Information Technology team support this sales trend and add value to the organization to provide superior service to Canadians during these hard times?