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local brewery is considering raising the prices of the food they sell in hopes of increasing the cash flows that the firm generates from their
local brewery is considering raising the prices of the food they sell in hopes of increasing the cash flows that the firm generates from their operations (to increase firm value). You have been tasked with the evaluation of this pricing decision. The brewerys food manager is uncomfortable with providing a specific estimate of the expected percentage decrease in the quantity of food sold if the brewery raises prices. How should you analyze this pricing strategy given the difficulty in estimating the impact on quantity sold
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