Local Broad Cost Leader $-$ Low priced products for the local region: our brands offer solid value. Our primary stakeholders are bondholders, customers, stockholders, and management.

Global Broad Differentiator $-$ Premium products for the industry across the globe: our brands withstand the test of time. Our primary stakeholders are customers, stockholders, management, and employees.

Global Niche Cost Leader $-$ Reliable products for low technology customers across the globe: our brands offer value. Our primary stakeholders are bondholders, stockholders, customers, and management.

Global Niche Differentiator $-$ Premium, tailored products for technology$-$oriented customers across the globe: our brands define the cutting edge. Our primary stakeholders are customers, stockholders, management, and employees.