A small seed and garden store hired GPS Marketers one winter to help them with an email marketing campaign. They wanted GPS to set up a drip marketing campaign to encourage their customers, old and new, to start getting their yards and gardens ready throughout the spring. GPS gathered customer information and set up a series of automated emails that spread over four months—February, March, April, and May. Additional emails were triggered by actions the customers took, whether it was by clicking on a link or buying something. Why would drip marketing be an effective method of marketing for the store?