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Locate a marketing campaign by a company. Share it with the class and answer the following question regarding the campaign. What are the four elements
Locate a marketing campaign by a company. Share it with the class and answer the following question regarding the campaign.
What are the four elements that comprise the company's marketing strategy, and how do they affect the type of advertising the company used?
What are the four elements that comprise the company's marketing strategy, and how do they affect the type of advertising the company used?
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Lets consider the marketing campaign by CocaCola called Share a Coke This campaign was launched in various countries over the years but gained signifi...
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
