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Location Score Factor ( 1 0 0 points each ) Weight A B C Convenience 0 . 1 5 8 8 8 5 8 3

Location Score
Factor
(100 points each) Weight A B C
Convenience 0.15888583
Parking facilities 0.20728590
Display area 0.18878988
Shopper traffic 0.27959194
Operating costs 0.10879585
Neighborhood 0.10949885
1.00
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a. Using the above factor ratings, calculate the composite score for each location. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)
b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.
multiple choice
C
B
A

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