Question
Lock & Load Ltd is an Australian company that manufactures small numbers of high-quality firearms for sporting shooters. Their most sought-after product, the DJ-500, is
Lock & Load Ltd is an Australian company that manufactures small numbers of high-quality firearms for sporting shooters. Their most sought-after product, the DJ-500, is a pistol preferred by Olympic pistol shooting competitors. This case study will focus on the DJ-500.
Lock & Load Ltd makes no defective DJ-500 pistols and insists upon sourcing the highest quality materials and craftsmanship. Because of the artisanal nature of production, Lock & Load Ltd plan their costs on capacity rather than historical costs or actual activity. Conversion costs depend upon production capacity, not the actual number of units produced. Selling and customer service costs depend on the number of customers that can be supported, not the actual number of customers.
Lock & Load Ltd sell only to reputable suppliers of professional and sporting firearms. Their market analysis suggests that there are only about 45 of these suppliers in Australia, and international trade restrictions make the export of firearms difficult and costly.
The following table relates to Lock & Load Ltd's performance data for 2019 and 2020:
Financial Data | 2019 | 2020 |
---|---|---|
Customers | 35 | 40 |
Units produced and sold | 350 | 400 |
Selling price | $3,000 | $3,150 |
Direct Materials (kg) | 3000 | 3200 |
DM cost per kilogram | $19.50 | $20 |
Practical manufacturing capacity (units) | 450 | 450 |
Total conversion costs | $39,600 | $40,000 |
Conversion indirect overhead cost per unit of capacity | $88 | $90 |
Customer service capacity (customers) | 45 | 45 |
Total selling and customer service costs | $33,750 | $31,500 |
Selling and customer service cost allocation rate per customer | $750 | $750 |
Other performance data | ||
Staff training days | 50 | 85 |
Defective components returned to suppliers | 250 | 50 |
Deliveries to customers delayed due to supplier problems | 15 | 2 |
Direct Materials (kg) wasted due to production problems | 500 | 75 |
Hours spent in quality checks of direct materials received | 750 | 250 |
Turnover of staff | 10 | 5 |
Innovation workshop days for staff to attend | 2 | 10 |
Staff suggestions for improvements | 5 | 15 |
Sold items returned by customers | 150 | 125 |
Repeat orders by customers | 200 | 180 |
Positive reviews by shooters in online forums | 150 | 100 |
Required:
- Provide a comparative analysis for each of Lock & Load Ltd's four Balanced Scorecard perspectives. This must include a reconciliation of Lock & Load Ltd's profitability between 2019 and 2020, using the variances applicable to growth and productivity strategies
- Identify the linkages between the four perspectives
- Briefly state your conclusions about Lock & Load Ltd's progress with their growth and productivity strategy
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