LockIt is a new app offering customers secure delivery of shipped packages by locking$/$unlocking an at$-$home box when scanned by only the mailman. They're looking to meet the increasing need for package security by providing customers with a solution for package theft. According to the text, what business$-$level strategy is best for optimizing the competitive advantage of LockIt's innovative product?

Group of answer choices

Broad differentiation

Innovation strategy

Focused cost leadership

Best$-$Cost strategy

None of the above