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Logan has just founded Alloy Equipment a company that manufactures martial arts supplies. He would like to use a selective distribution approach. What of the
Logan has just founded Alloy Equipment a company that manufactures martial arts supplies. He would like to use a selective distribution approach. What of the following is LEAST likely to occur? 1) Logan will use all intermediaries in his local area to carry Alloy Equipment products. 2) Logan will develop strong working relationships with channel partners. 3) Logan will experience higher profit margins compared to an intensive distribution network. 4) Logan will experience reduced marketing costs due to working with a limited number of retailers. Question 15 (1 point) Convenience goods typically use which form of distribution? 1) both intensive and exclusive distribution 2) intensive distribution 3) selective distribution 4) exclusive distribution
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