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Logistics and marketing closely related due to: logistics providing intelligence to marketing regarding which products are being shipped and to where logistics designing item packaging
Logistics and marketing closely related due to:
logistics providing "intelligence" to marketing regarding which products are being shipped and to where
logistics designing item packaging based on what is selling in the stores
the "place" component of the marketing mix which sets the customer servic objectives for logistics
senior logistics personnel often reporting to the chief marketing officer in most firms
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